If you listen to any of the experts about growing an online business, they generally agree on what is the most important place to spend your time.
What do you think it is?
Nope…not facebook, instagram, product creation, pinterest images.
Most of them say it’s their list … their email list. They wish they would have spent more time on their list from Day One!
How much time do you spend growing your list and cultivating a relationship with your readers?
A better question might be, how much time do you spend on Facebook, Pinterest or Instagram? The problem with social media is you have no control over your list. You are at the mercy of Facebook everytime they change the rules. Same for Pinterest and Instagram as they change their algorithm about which posts are seen by your followers.
With your email list, you have complete control over what is sent to your readers. You can create different email sequences and sales offers based on each of your readers. When you personalize your message, your readers are more likely to read and respond when you have an offer.
Short Case Study on List Building in a Niche
Last month I decided to create a brand new email list for a Homeschool Unit Study I created. Not only would I get new subscribers to the list, I created an 18 email follow up sequence. I wanted to begin from ground zero developing a relationship with my new readers. In that series, I had two different offers along with good content my readers wanted. What are my results?
I gave away my Unit Study in September freebies. I paid $100 to be included. Within a few days, my new readers received the first offer around September 27 (2 weeks ago). I’ve had 19 sales. I made back my $100 and more. For brand new readers, that’s a good start. And the second offer is being emailed this week, so I expect even more sales.
Do I need to go to Facebook or Instagram to develop that relationship with my new readers and new customers? No, I can stay on my blog and in my email list. It’s all in a place that I control what message is given.
Where are YOU spending your time? Your list or social media?
This past Monday I heard Ruth Soukup make a statement that rings true to me. “You have to do the right things in the right order”. You may be doing the right things, but done in the wrong order you won’t grow your business.
In this situation, the right things are cultivating my list. The right order is the email sequence that I am using. In 2 1/2 years, Ruth grew her business to a point her husband quit his engineering job and they live off her 6-figure blog income. I would say she’s doing the right things in the right order.
I’m super excited about going through Ruth’s course called Irresistible Email: The Art of Attracting, Captivating, and Nurturing Your Tribe of Raving Fans. In fact, just reading the Genius Blogger’s Cheat Sheet about Ruth’s course gave me an idea I will begin implementing in my own business.
Here are a few things you can expect in Ruth’s course:
- Discover not only how to grow your email list, but how to actually harness its power
- Pinpoint ways you might currently be getting this whole email thing wrong
- Craft your voice and create blog posts, lead magnets, Facebook ads and emails using ready-to-use scripts and templates
- Compare the pros and cons of various email platforms (plus, get Ruth’s favorites and why)
- Determine when and how to invest in your growth
Normally, this eCourse sells for $297, but for just a few more days, you can get it for just $97! (That’s more than 60% off!) How in the world can you get Ruth’s course for such a ridiculously low price?
Ruth’s course is one of 77 resources in the Genius Blogger’s Toolkit that comes around just once a year!
I’ll let you in on a little secret of mine … there’s no way I’ll go through all 77 eCourses, eBooks, printables, workbooks, or membership sites, so don’t be overwhelmed.
BUT, there are a handful of resources that I am diving into right now because they will help me take my online business to the next level. I’m sure you’re like me… even if just a handful of products apply to your life right now, it’s well worth the investment. There are 5 more list building resources in the Toolkit.
And the best part is this collection is yours to keep. It isn’t going anywhere. So whenever you decide to focus on a new area (monetization, affiliate marketing, design & branding, webinars, and more!), you’ve got resources ready and waiting. Everything in the bundle can be yours, but only if you buy it before it goes off sale on Monday at midnight!
If you click here to get your Genius Blogger’s Toolkit, I’d like to help with your list building by giving you Steve’s 101 List Building Tips (value $27). It’s basically a mini-course on building your list.
Do’s & Don’ts
List Building Basics
Writing money-making messages
Relationship building strategies
Sign up forms
Promoting your list
To get 101 List Building Tips, just email a copy of your receipt to kerry – at – FamilyEbiz – dot – com
Sound good? Click here to get everything you need to build a more successful blog.
But don’t wait too long, I’d hate for you to miss it. 🙂
P.S. If you’ve been trying to decide whether to get it or not, you might want to know they’ve got a 30-day happiness guarantee! Try it out and if you’re not satisfied for any reason, just ask for a refund within 30 days.