Back when Gentry was in high school, she played in a softball tournament in Coeur d’Alene, Idaho. Although we homeschooled our children, Idaho’s public school system welcomes homeschooled kids into their sports programs. It was a wonderful experience, and our children have been warmly welcomed by their teammates. Of course, it helps that they’re great athletes!
The stakes were high – whoever won the next game would play in the State Championship! When my daughter came to bat, she nailed the ball, a real screamer to right field. She made it to home plate, scoring the tying run as she went.
Our team went on to win the game. Gentry came home with MVP honors… we couldn’t be more proud!
That evening, I learned a valuable business lesson.
After watching seven hours of softball, we were hot, sticky, tired, and badly sunburned. We didn’t feel like going out for supper. We decided to order pizza, and asked the front desk if they had any suggestions.
Both front desk clerks immediately and enthusiastically suggested the local Pizza Schmizza (honest, that was its name). They both began to rave about the wonderful pizza, great sauces, and gourmet toppings. Not only did Pizza Schmizza offer traditional pizzas, they even included spicy Thai options, even alligator sausage!
“How did you hear about them?” I had to ask.
They responded, “Each week, the owners bring us pizza for our break.”
Front desk clerks at a hotel are often great sources of information for weary travelers. They’re often asked for recommendations on restaurants, local entertainment, and more. By giving free pizza, Pizza Schmizza increased sales.
Your business lesson?
Find out who your prospective customers connect with, and reward the middleman.
But I can hear the objections now. “Why should I give my product away for free? I need to make money like everyone else, so they should pay like everyone else!”
You are thinking too small. Free samples do not cost much in the grand scheme of things. That small cost will be meaningless once your product gets into the right hands.
Now, I’m sure that Pizza Schmizza has given away dozens of pizzas to front desk clerks in the area. But what a marketing strategy! Sure, not all the front desk clerks will recommend Pizza Schmizza. But some clerks recommend them, and very highly too.
There is a risk that someone may copy your product, then present it as their own. The copycats are everywhere.
But your business isn’t just about the product… you provide great follow-up, and even offer higher-end merchandise to customers who want more (or, as we say in the biz, you’ve got a “killer back end”). That will keep your loyal customers coming back!
So learn a business lesson from Pizza Schmizza on business promotions and marketing ideas – offer free samples to strategic people who will spread the word. Your business will grow and prosper, and you’ll be happy you did!
Written by hubby, Steve
What in the world is a tripwire or OTO …. and why do you need an online countdown timer? Let’s take a look at each of these terms and then I’ll share my favorite online countdown timer you can use with both your tripwire and OTO offers. A tripwire is an irresistible, very low-priced offer with the purpose to convert an audience into
If I’ve heard it once, I’ve heard it hundreds of times. I can’t get anywhere on my business. I need to quit procrastinating. I want to start or build my business, but I don’t know what to do; what the first or next step is. That’s why I’m hosting a live workshop on getting started, building your business, and most importantly how to
Are you afraid to even start building your email list because you fear failing? You don’t want to spend time and energy and fail to add subscribers to your list. I get it! I don’t want to waste any energy on things that don’t work, especially my own energy? Or, maybe you’re just stuck in neutral with NO IDEA of how or where
It’s that time of year again. Time when everyone is setting goals for their business. If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are Specific, Measurable, Attainable, Realistic and Timely … SMART. While that looks great on paper—and clearly
Merry Christmas! It’s the most wonderful time of the year … time to have joy at Christmas. But is it possible? Today we celebrate Jesus’ birth. What more is there to give joy. But how do you have joy when you’re busy or overwhelmed … when life isn’t easy. Normally, I share family stories of how we are enjoying Christmas, rejoicing in our
There’s so much more to life than working, don’t you agree? So if you do nothing, but post about your business and become a pushy salesperson, you’re not doing yourself justice. And . . . your followers will soon get bored and leave. What should you do? Show them what a well-rounded life you lead and pique their interest with other “lifestyle” type
Have you thought about recommending affiliate products, but still wondering how to make money with affiliate marketing. For me, earning affiliate commissions helps support my blog and my family. But . . . most readers do not want to read blogs with a lot of hype about buying a bunch of products. They want to know more about you & read stories about
Before sharing my simple sales funnel, let me share what’s happening & how it relates to sales funnels. I’m finally rested from last week’s quick SHIP trip to El Salvador to interview teachers & students. We now have a Director and 2 teachers. Now, we only need our K6 teacher. Running our SHIP school in Salvador is a bit like running your business.