So many business owners forget about the “social” part of social media. A huge component of what makes social media work for bloggers and online businesses is actually being social. Being social is how to get followers on Facebook.
It’s simply not enough to create your personal profile, business page or business group … then disappear, waiting for people to find you and buy from you.
While that sounds like a lovely idea, it just doesn’t work because marketing is all about building relationships.
What do good, strong relationships have in common?
Communication and interaction between the two parties. When you sit back and wait for others to do the work, you are just the opposite of communicating and interacting.
How to get more followers on Facebook?
Let me share some six of my favorite ways to be social so you get more followers on Facebook.
Tip #1: Plan Daily Posts
Consistency is key to growing a social media audience. For that reason, you should post daily on your business page and in your prospect group if you have one. Personally, I’m seeing more results in my prospect group that my page. However, I still use both a page and group in my niche markets.
Your posts should all be written differently to avoid getting labeled by Facebook as a “spammer” but they can certainly have the same theme or message.
Tip #2: Think About Your Target Market
Who is your ideal client?
What time do they visit Facebook, during the day or evening?
Do they belong to any particular groups?
Think about your ideal client and plan your postings accordingly. I post differently to my homeschool group than I do to my family business Facebook group.
What does she really need help with? Do you have advice that can help her? Understanding her needs will aid you in reaching her directly.
Tip #3: Leave Comments to Start a Conversation
Instead of just “liking” a post on someone’s page, try leaving a comment or asking a question to start a conversation. This is one thing that has helped conversation in my groups. When I leave a comment, I try to include a question so the author of the post will reply.
Show your personality on Facebook. Your readers that respond to your personal posts and your personality will become more loyal
This can occur in a group or page. Be authentic when choosing your words and if a conversation ensues, consider sending a Friend Request.
Tip #4: Pay Attention to Who Leaves Comments and Likes Your Posts
When someone leaves a comment or likes one of your posts, click into their personal profile and determine if this person is a part of your target audience. If so, consider sending a Friend Request or following them.
Tip #5: Share Some Free Advice
This is especially true in groups when other members ask a question or need help solving a problem. If you know the answer, give it freely instead of adding a link to your product (check the group rules first).
You don’t have to give away all your trade secrets, but this is a simple way to show others in the group that you know what you’re talking about and you care about helping others.
Tip #6: Plan an Online Event and Encourage Others to Share with a Friend
Video is HOT when it comes to reaching your audience and developing a relationship quickly so take advantage of using Facebook Live. For me, Facebook Live is super-easy to do. Once I figured out the tech aspect. . . how to set it up on my laptop or phone, I make a simple 3 point outline and golive.
Plan out what you want to talk about (consider an overview of your business; or a sneak peek at your book or signature class; or the Top 10 reasons why you need a coach).
Create some buzz and let your followers know the day and time of the Live event. I remind my group several times, so they show up. Encourage them to share the day and time with their friends.
In this scenario, your video should offer useful tips or information for your target market. If they like what they hear and they are attracted to your style of presenting, they will search quickly become followers.
What will you do?
Be creative when it comes to finding new followers on Facebook and remember to nurture the relationship with these new friends. Being social is one of the best ways on how to get followers on Facebook.