How to Get Web Traffic When You Borrow Someone Else’s Audience

Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more web traffic.”

You need traffic to build an email list.
You need traffic to make more sales.
You need traffic to fill your coaching programs.

So the big question is, where do you get all that web traffic?

Sure, you could buy ads, but you might spend more money on ads than you get with the new traffic.

Or, if you aren’t careful, you might just fill your list with a less-than-ideal group of readers and that does nothing for your sales. You might focus your time and energy on search engine optimization, but if you don’t have years & years to build your business, then SEO should not be your top choice.

 What in the world should you do?

Let’s take a look at your other options.

Be a Guest – Guest Blog Contributor

Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

I know because I’ve written many guest posts for other bloggers.

By guest posting on other blogs, you can “borrow” some of their web traffic.

How in the world will writing for another blogger help YOU?

  • Create custom content designed with the other blogger’s unique audience in mind.
  • Provide stellar value with actionable ideas and strategies not found everywhere else.
  • Inject your personality so those new to you will instantly connect with you.
  • Offer a compelling reason to click through to your website or blog for more information.
  • Yep . . . link up to your website so their readers head on over to your website.

Partner Up – Free Event for Your Friends

No list?

Here’s a quick way to “borrow” someone else’s list to kick-start your own: Schedule a free event with a partner. I’ve done this so many times and it always works.

Here’s how:

  1. You (the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
  2. Install an affiliate tracking system such as ejunkie.
  3. Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.

This is a win/win for both of you, as your affiliates drive web traffic so you have a bigger payday. Just be sure you have a Magical OTO and good follow up sequence in place so that your new readers can benefit from all that you have to offer.

Get Interviewed – Become an Expert

Want to really show off your expert status and bring web traffic back to your site, too?

I sure do!

The easiest way I found to be an expert is to get on some interviews. Just like authors with new books and actors with new movies, online business owners can get in front of new audiences simply by answering questions about what they know.

Of course, you’re probably not going to appear on the Today Show (although that’s not impossible) . . .  but there are still plenty of opportunities out there for business owners and consultants in any and every niche.

Look for interview and speaking opportunities on:

  • Podcasts
  • Online conferences
  • Other blogs
  • YouTube
  • Periscope and Blab
  • Local events
  • Industry conferences
  • Telesummits

Start by reaching out to your online business friends, bloggers and others that you most admire. Don’t be afraid to get the word out with your blogger friends and your list that you’re looking for opportunities.

One place I found most helpful is a social media group of bloggers in my niche.  As I posted in the group, I got to know them and found opportunities to be interviewed.

Even if you don’t yet have a list of your own, it’s easy (and fun) to jumpstart traffic andyou’re your own readers.  Simply make yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!

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