After choosing your niche, it’s important to find your target market. I know. I know. You’re chomping at the bit to write blog posts. But, if you don’t know who you are writing to, those blog posts will never be read.
Your vision of the perfect follower guides everything you do, including pricing. You can NOT charge single moms as much as you can CEOs of a Fortune 500 company.
Knowing your perfect follower also helps you find their pain points and even the color of your logo. I doubt moms are concerned about stockholders, like the CEO is.
Step #2: Making Money with Your Blog
It’s time to find your “perfect follower”. When you do, you’ll be able to write emails that resonate with your reader. You won’t be wasting your time on people who would unsubscribe or not need your resources.
How do you find your perfect follower?
Spend a few hours considering things such as:
- Age group
- Family status
- Lifestyle goals
Next, write a short story about your ideal client. Give him or her a name, a couple of kids, a spouse who just doesn’t get it, and a load of student loans. Then, you’ll know quite a bit about her. Right?
My Personal Tip for YOU
When I write about my perfect follower, I imagine a real, live person I’ve met.
This is my ideal client and I try to describe him or her in as much detail as possible. If you haven’t actually met someone that is your perfect follower, then try to imagine exactly what he or she is like.
After that, I imagine I’m writing a personal email to that person when I write my emails. The more personal your emails are, the more likely your emails will be read by your list.
I also imagine writing my blog posts to a real person.
When you do this, your writing will resonate with your perfect follower and they will continue to read your emails and blog posts.
From there, it’s just a hop, skip and a jump to selling them your resources … and making money from your blog.