There’s so much more to life than working, don’t you agree?
So if you do nothing, but post about your business and become a pushy salesperson, you’re not doing yourself justice. And . . . your followers will soon get bored and leave.
What should you do?
Show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Sharing parts of your life is just one way to build relationships so your audience will get to know you, like you, and trust you enough to make a purchase. Photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.
Here are just a few fun ways to lighten up the mood when you send an email or post on Facebook. As you do so, you have more opportunity to increase your engagement with your followers.
Show Your Humor
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or grandparent? Share it. Everybody needs a little pick me up during the day and laughing also releases stress.
Here’s what I shared with my homeschool email list earlier today.
The purpose of my email was to share fun ways to encourage a love of learning in your own kids. So, I started with a story about my grandkids making ice cream cone Christmas crafts – Christmas trees & Santa hats.
My readers want to know that I’m a real person that can relate to them. . . and so do you. Posting fun photos builds relationships. As I type this, I remember that I did not share this on social media, so I’m off to share on Facebook & Instagram.
What fun or funny story can you share?
What are Your Weekend Plans?
Do you have a favorite hangout on Friday nights?
Or do your Saturdays find you on the soccer field?
Supporting your favorite local charity by attending their running race or annual gala?
I guarantee you’ll get some other soccer moms commiserating with you and you’ll bring awareness to a local business and/or charity.
For me, I’m always sharing about our work at the SHIP mission in El Salvador. It’s where my heart is, so I want you and other readers to know what I’m doing.
In case you’ve missed it, a percentage of all FamilyEbiz orders is donated to SHIP’s work in El Salvador to help families that make $6/DAY.
Love to Travel? Share Your Favorite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing notes of your favorite locations will help others planning a business retreat or conference. These types of posts are also great for starting conversations about vision boards and bucket lists.
Even if your customers don’t travel, they can still live vicariously through you!
Share Your Lunchtime View
Almost everyone enjoys leaving the office for lunch so why not settle in at a park, by the water, or on the beach and share your view on Facebook. Even if you’re stuck inside during bad weather, your view can stir up fun conversations.
Last summer, I went to the Salvadoran beach with our SHIP trippers. I usually work in the morning and read a book on the beach in the afternoon. So, I posted an image of my office view in the morning and my reading view in the afternoon. Take a look at this Instagram photo from the summer.
Show Them Your Favorite Hobbies
How do you relax after a long day’s work? What pulls at your heart strings and really motivates you to push through your work load so you can enjoy your free time?
Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your finished project, or simply share how you discovered this hobby.
These are just a few ideas of what to share online that still shows you’re a real person with a real life outside of work. These types of lists are really unlimited in length because you are so uniquely different from every other person in the world.
Showcase what makes you YOU!
Show us your talents outside of your work. Sharing these glimpses into your personality and your life will attract your audience.
Over time, these types of posts help your readers know you, like you and trust you.
For more ideas on writing emails that get opened, read Email Writing Secrets.
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